Fulcrum Team

Fulcrum Factor Team Members have unique and complementary expertise; providing value unattainable from providers with specific focus on strategic planning or market analysis, or branding services. Our blended strengths of deep scientific knowledge, proven product launch success, market analysis and communications expertise; the Fulcrum Factor, provides our clients access to in-depth customer insight and on target deliverables to maximize the success of their bio businesses.

Ron Schultheis

Ron Schultheis, MS, MBA, provides focused insight and deliverables for product development strategy and implementation driven by in-depth market research analysis, end user preferences and product design requirements.

  • Successful commercial launch of numerous clinical diagnostic products acquired by and currently offered through Laboratory Corporation of America.
  • Development and Successful launch of prostate cancer therapeutic acquired by Mentor Corporation. Launch of biotherapeutic for bladder cancer in conjunction with BioChem Pharma.
  • Deep knowledge in product management, market assessment, end user product requirements and product positioning.
  • Professional Experience includes UroCor, Inc. a start-up company with successful IPO, Meridian Biosciences, Inc. Kendle International. Entrepreneur in Residence, BIOSTART.

David Ralph

David Ralph, Ph.D. MBA, has a broad foundation in the biomedical sciences and biomedical commercialization enabling him to bring commercialization focus to product development projects and to provide insightful and value enhancing evaluations of intellectual property and competitive environments. Dr. Ralph has also assisted clients raise equity and non-dilutive financing for product commercialization efforts.

  • Technical due diligence and intellectual property evaluations for potential investors
  • Raised over $10 million in non-dilutive financing for product development efforts through Federal (SBIR) and State grants
  • Assisted founders and inventors develop product development plans that minimize costs and time to regulatory approvals and commercial launches
  • Established high complexity CLIA certified diagnostic laboratories
  • Conducted clinical studies to validate medical diagnostics

Bryan Kopp

Bryan Kopp is a proficient brand builder with experience on some of the nations most enduring brands. He has found success in creating meaningful and impactful brand experiences for clients large and small. Bryan is the founder of Redmark Agency (www.redmarkagency.com) and has committed to leveraging his marketing expertise in Health, Wellness, & Life Sciences to deepen Fulcrum Factor’s bench.

Mr. Kopp has:

  • Been an entrepreneur for over 20 years with successful client relationships in multiple industries including: CPG, Medical, Health & Wellness, Hospitality, Life Science, Financial, Legal, Political and many more.
  • Served as agency of record for a Cincinnati based life science incubator… A role in which Bryan assisted dozens of medical companies to articulate their brand, messaging, websites, and at times, videos.
  • Been trusted with the strategic branding of a billion dollar P&G brand. As a proven supplier to P&G, he is also called on frequently to assist with their internal communications, video, and equity creation needs.