Fulcrum Factor Team Members have unique and complementary expertise; providing value unattainable from providers with specific focus on strategic planning or market analysis, or branding services. Our blended strengths of deep scientific knowledge, proven product launch success, market analysis and communications expertise; the Fulcrum Factor, provides our clients access to in-depth customer insight and on target deliverables to maximize the success of their bio businesses.
Ron Schultheis, MS, MBA, provides focused insight and deliverables for product development strategy and implementation driven by in-depth market research analysis, end user preferences and product design requirements.
David Ralph, Ph.D. MBA, has a broad foundation in the biomedical sciences and biomedical commercialization enabling him to bring commercialization focus to product development projects and to provide insightful and value enhancing evaluations of intellectual property and competitive environments. Dr. Ralph has also assisted clients raise equity and non-dilutive financing for product commercialization efforts.
Bryan Kopp is a proficient brand builder with experience on some of the nations most enduring brands. He has found success in creating meaningful and impactful brand experiences for clients large and small. Bryan is the founder of Redmark Agency (www.redmarkagency.com) and has committed to leveraging his marketing expertise in Health, Wellness, & Life Sciences to deepen Fulcrum Factor’s bench.
Mr. Kopp has: